Ep 1 Marketing Yourself as a Trainer Within a Club Environment
In this inaugural episode of the ‘Reps to Revenue Podcast,’ host Rick Prince chats with Arlen Guerrero, the Director of Education at Equinox Fitness. Rick and Arlen chat about a multitude of topics related to how health club-based fitness professionals can market themselves effectively.
Below are the specific areas that Rick and Arlen discuss during this episode:
- Could you tell our listeners a bit more about you?
- Often, personal training marketing is discussed in relation to independent trainers. However, being effective at marketing in-club is just as important. Could you elaborate on why in-club marketing is important for a club trainer’s success?
- Some club trainers expect that they will be provided all of their clients from the management and not have to acquire their own. Could you elaborate on why this is a poor strategy?
- What are some of the most effective strategies for a trainer to market themselves to members in a club environment?
- Would you say that generally fitness/personal training managers tend to refer clients more to trainers that market themselves vs. wait for referrals from management as they are showing initiative?
- What about cross marketing with other departments in a club such as the front desk or membership advisors?
- Is marketing oneself to fellow trainers with respect to your niche expertise advised?
- As fitness/training managers often distribute clients to trainers, what are some of the best ways for a trainer to professionally and effectively communicate with their manager from a self-marketing perspective?
- Lastly, what are some strategies that you would not recommend club trainers to do market themselves?
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